One of the first things you learn in life is that you can't smoke a cigarette underwater! I don't care how clever a fish you are.
This cover is from April 1962, a tie-in to a children's show that featured a deepsea diver trying to cope with a lost sea populated by talking fish and ruled by a beautiful mermaid. Adventures like these are usually a sign of "rapture of the deep" and a good reason why you should watch your oxygen level carefully. No, actually DIVER DAN was an innocuous show aimed at very small children, and it has a certain naive charrm when you're watching an episode today. Here is the obligatory YouTube clip
http://www.youtube.com/watch?v=cLKAmody
See, if this show turned up in a comic written by Alan Moore or Grant Morrison or one of those deconstructionist guys, Dan would be lured into removing his helmet at a promise of magically getting to be with the beautiful mermaid. At which point he would drown and she would cackle while turning into a horrid hag, revealing a pile of old diver suits behind her.
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